Are you a building material dealer looking for a high-margin product with less competition? Fire-retardant-treated wood (FRTW) is gaining popularity among professionals seeking reliable, cost-effective solutions for building code compliance.
Our latest white paper, “Selling FRTW” by Dr. Dave Bueche, Hoover’s Director of Fire & Life Safety Codes, explains the advantages and applications of FRTW.
“FRTW offers numerous benefits for contractors, extending product lines without requiring a large inventory and providing appealing profit margins,” says Dr. Bueche.
It’s important for contractors to know why they should choose FRTW.
In the white paper, Dr. Bueche illustrates that FRTW is increasingly becoming the product of choice by architects and engineers due to its ease of use and cost efficiency. It serves as an excellent alternative to materials like concrete and steel in various projects, including schools, theaters, offices, restaurants, and retail stores. This growing demand is driven by its effectiveness in meeting building codes while providing a versatile and economical option.
The white paper covers essential aspects of FRTW, including:
-Production Process
Learn how FRTW is manufactured to meet stringent specifications and why it differs from preservative-treated wood.
-Code Compliance
Understand the critical requirements for FRTW, including pressure impregnation, moisture content, flame spread index, and third-party inspections.
-Market Potential
Discover how stocking FRTW can attract new customers and retain existing ones by offering a specialty product with fewer competitors.
-Brand Considerations
Gain insights into selecting the right FRTW brand, evaluating performance records, code compliance, warranties, and the reliability of suppliers.
Effective marketing of FRTW starts with informing contractors about its availability. Many customers may not be aware of the availability of this valuable product. Choosing a supplier who provides comprehensive product knowledge and support is crucial.
In the white paper, Dr. Bueche offers strategies for communicating the benefits of FRTW to your customers and ensuring you meet their specifications accurately.
To learn more about fire-resistant wood, visit our website, frtw.com or reach out to Hoover’s free support service at 1-800-TECWOOD or tecwood@frtw.com.
Read Dr. Bueche’s full white paper to learn more: Selling FRTW.
About Dr. Dave Bueche
Dave Bueche, Director of Fire & Life Safety Codes at Hoover Treated Wood Products, is a leading authority on fire-retardant-treated wood. With 40 years of experience, he’s supervised construction projects, managed associations, led research, and taught courses. His team develops product applications, sets standards, and promotes fire-retardant-treated wood in construction. Active in ASTM, ICC, NFPA, SFPE, SWST, and past board member of the Forest Products Society, he serves on UL’s Standards Technical Panel and ASTM/NFPA committees. Bueche’s extensive publication record and conference presentations attest to his expertise in advancing fire safety in construction.
